Born in a Gujarati family, Kinjal Modi's life is a vibrant tapestry of tradition and modernity . From an early age, she had the passion to curate and create her own Navratri outfits, that paid homage to the rich culture of Gujarat.

She was fascinated by the designs and craftsmanship of the traditional costumes & spent hours observing the detailed embroidery, mirror work and vibrant fabrics which sparked her desire in the world of fashion and design .

Her dedication motivated her to pursue formal education in fashion designing, after which she established her own brand "Label Kinjal Modi."

Starting small she crafted each garment with care and dedication to quality. The label features vibrant colours, artistry of mirror work and embellishments like zardosi and bead work.